stores like in safeway [speaker not understood], they'll say before you go, do you want to buy a bag, do you want to buy your bags or do you provide a bag, right off the bat. >> i've seen a lot of signage. >> i've seen more signage in the last couple of weeks than i have -- >> i have, too, spaeerctionv people like trader joe's, have huge signs up now in the parking lots saying, hey, did you remember to bring your bags with you? so, you know, i think that's positive to see what they're doing. >> i was in line at ace hardware. he said, do you want to buy a bag for 10 cents? the guy said, no, i'll just carry it. it's such an instinct to get a bag with stuff. i think mission accomplished, people are questioning whether they should have a bag or not. and i think more and more people will get accustomed to carrying a bag with them. if they really need one they'll pay 10 cents and say, i forget. >> [speaker not understood]. >> great.